KATHERINA BACH
Inspired by the power of nature and the capacity to change the world
THE MAGENTA CYCLE
The Magenta Cycle is a holistic initiative based on values prioritising environmental factors and social growth in innovation, design, production, and consumption.
It is an (r)evolutionary concept based on her years of study of sociology and law and her extensive experience in the business and environmental world. The Magenta Cycle was inspired by her many years of professional experience and her travels worldwide as a consultant in Blue Economy Initiatives and Systems Design Principles and aimed to put all these principles into action.
The Magenta Cycle symbolises the capacity to act on many innovative and sustainable ideas creating an entrepreneurial approach to doing business and encouraging consumption patterns that are holistically, ethically, socially, and environmentally friendly.
The Magenta Cycle incorporates operating from a mindset of gratitude for all that the Earth provides.
We aim to cooperate and inspire others to create the best possible environmental and business structures by implementing innovative ideas and industrial models that can be applied to other companies to benefit the world.